For this project, I explored a variety of design directions focused on comfort and approachability. I began by experimenting with several color palettes inspired by calm, cozy tones—eventually narrowing down to a soothing selection of blues. Through multiple iterations, I refined the logo to balance playfulness with sophistication, ensuring it reflected the brand’s warm and inviting identity. The final design conveys both elegance and comfort, perfectly representing Pillow Kingdom’s promise of restful sleep.