Real Spaces
Real Spaces is a campaign by Furniture Row that brings the furniture to life by showcasing it in the homes of real people. Instead of showroom floors or staged sets, we’re highlighting lived-in spaces—homes filled with personality, family photos, plants, and the little trinkets that make a house feel like home. These are real spaces with real stories, styled entirely with Furniture Row pieces.
For this project, I contribute both photography and web design, helping to visually tell the story of each Real Spaces home.
Client
Furniture Row
Year
2025
Whats are the goals of this campaign?
Generating authentic, high-performing User-Generated Content (UGC)
Activating employees to create Employee-Generated Content (EGC)
Producing diverse, lived-in spaces for our social media and advertising campaigns that represent our target demographic
What would the benefits be?
Organic-feeling, whitelisted content that's likely to perform exceptionally well on social media and in paid advertisements
Access to a diverse range of authentic living spaces that resonate with our target demographic
Enhanced employee loyalty and internal buzz around our brand
Cost-effective solution to our current challenge of finding and staging representative spaces
